June 1, 2017

The Touchpoint Solution Announces Lifestyle Product Rebrand

New Delhi, INJune 1, 2017

The company’s popular wearable technology will be renamed “TouchPoints” to better align with customer feedback and experience

Following a highly successful Kickstarter campaign and user feedback period, The TouchPoint Solution has announced the company will rename its leading neuroscience lifestyle product to “TouchPoints,” formerly called “Buzzies.” The updated name aims to more accurately describe the non-invasive wearable devices, enabling consumers who are exploring the product to better understand how the technology works, and ultimately, begin their own journey toward stress relief.

Sold as a set of wearable devices, TouchPoints use BLAST (Bi-lateral Alternating Stimulation Delivered Tactile) technology that transfers alternating vibrations to alter the body’s stress-driven Fight, Flight or Freeze (F3) response and restore homeostatic nervous system functioning, allowing users to think clearly and experience calm.

“Dr. Amy Serin and I started this company just over 18 months ago with one goal: Helping reduce stress in people’s lives,” said Vicki Mayo, CEO and Co-Founder of The TouchPoint Solution. “Today, there are over 5,000 TouchPoint devices worldwide accomplishing that mission and improving people’s lives. To reach more people, however, we wanted the product’s name to line up with what consumers understood it to do, who it was for, and how it would work – an insight our current customers helped to uncover.”

Customers who purchased the patent-pending technology devices since December’s launch have reported that just 30 seconds of using the product can reduce stress by up to 71 percent. They also shared that they were pleasantly surprised by the positive experience using the devices – the product’s name created initial confusion in their minds about how it might work (such as shocking or loud “buzzing” sounds), and who it might be meant for (children versus adults). Once they tested the product and realized its effective simplicity, they wanted to make sure others knew.

“Our customers are our best source of inspiration for the work we do,” said Amy Serin, PhD, Chief Science Officer and Co-Founder. “It’s only natural, then, that we would make their feedback and comments so integral into our business. In addition to this name update, we will continue to listen to user feedback to help evolve neuroscience technology and products that help people relieve stress and improve their lives.”

TouchPoints are available for purchase at http://www.TheTouchPointSolution.com. A set costs $240 and includes two TouchPoint devices (one for each side of the body) as well as charging cables, with additional accessories, such as colorful wristbands, available separately.

The TouchPoint Solution’s second product, TouchPoints Basic, will be launched via Indiegogo in later this year, bringing a lower-cost model of the devices to market for customers looking for a simple way to reduce stress.

For more information, visit http://www.TheTouchPointSolution.com.

About The Touchpoint Solution
Neuropsychologist Amy Serin, PhD, and child advocate Vicki Mayo founded The Touchpoint Solution in late 2015 with the mission of bringing relief to the millions of people who suffer from stress and anxiety. Over the last decade, Dr. Serin’s work in therapy and neuroscience led to the discovery that a component of successful PTSD treatment could be used as a stand-alone product for a range of individuals whose stress and intensities hamper performance, relaxation, sleep, and their ability to cope with sensory stimuli. Dr. Serin recognized that this method was too powerful to be confined to doctors’ offices and partnered with long-time friend and entrepreneur Vicki Mayo to bring TouchPoints to the world. For more information, please visit https://thetouchpointsolution.com.

About TouchPoints
TouchPoints are non-invasive, wearable devices that use patent-pending neuroscience technology to relieve stress and anxiety, improve focus, reduce cravings, improve performance, manage anger, reduce sensory overload and better enable sleep. They come in a set to be worn on both the right and left side of the body, on wrists or in discrete locations such as in the hands, socks or pockets. TouchPoints are available to purchase online at TheTouchPointSolution.com for $240.

TouchPoints are a neuroscientific lifestyle device. They are not a substitute for medical treatment nor are they intended to cure any medical condition.

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