May 9, 2017
New Delhi, IN—May 9, 2017
Trooz cleats steer away from the traditional scaled-down version of men’s models for enhanced comfort, stability and performance
Trooz recently introduced their newest product line specifically engineered for female soccer players. After years of extensive research, development and performance testing, Trooz has created cleats that complement the distinct proportions and performance of women’s feet, which are very different from men’s. The team has turned to the Kickstarter community to rally support behind their new product line and inform female athletes about their untapped performance potential.
“Player after player has told us the best cleat option for women is actually settling for men’s cleats, which are uncomfortable and not made for women’s feet,” said Shawn True, Founder of Trooz. “Given the tremendous success and popularity of women’s soccer, we felt it was time to create a cleat that is specifically designed for the female foot and worthy of the women’s game.”
The team’s extensive research and testing confirmed that the shape, dimensions and proportions of a woman’s foot are distinctly different from men’s, and almost all women’s soccer cleats are scaled-down versions of men’s cleats. With Trooz, female soccer players can enjoy an outsole (base) that is proportionally shaped to allow their feet and toes to perform naturally, while strategically placed lugs (cleats) provide maximum comfort, stability and traction on all competitive pitch surfaces. Using their innovative Trooztouch™ design, which offers a short lacing system and snug-fitting upper, players can enjoy incredible comfort, superior ball touch and exceptional durability.
Dr. Amy Jo Ptaszek at the Illinois Bone and Joint Institute and Chief, Foot and Ankle Division at NorthShore University Hospital System has worked with the Trooz team to ensure the cleats offer enhanced stability, support and wearability for female athletes. “Trooz’s women’s foot-shaped design provides comfort and diminished stress through push off in addition to stable footing in stance and while running and striking,” said Dr. Ptaszek. “As a former soccer player, physician and mother, I would like to see all youth and student athletes at a minimum in this shoe for optimal performance, protection and comfort.”
The team is offering a full refund guarantee, no questions asked, to their Kickstarter backers. Starting at only $149, campaign backers may choose from a variety of color choices with women’s sizes ranging from 5 to 12 ½ . For more information, visit the campaign at bit.ly/TroozKS.
About Trooz, Inc.
Founded in 2012, Trooz is a Chicago-based startup that engineers and designs women’s soccer cleats. Six years ago, founder Shawn True was working with a client who couldn’t find a cleat that properly fit her foot. After forming a team consisting of product designers, healthcare professionals and retired professional soccer players, True was able to develop a soccer cleat that met the high standards and performance expectations of female players. The team has worked closely with players of all ages and skill levels to develop the ultimate female soccer cleat: Trooz. For more information on Trooz, visit bit.ly/TroozKS.